Have you heard about the new Rose Parade Float that will feature the Riverside Mission Inn? No? Well, I have news for you – the unveiling took place in September and the city long awaits this amazing exhibit.
The Mission Inn Hotel & Spa, has drawn millions of people to Riverside during the past 25 years by hosting the annual Festival of Lights, will take center stage on the city’s 2018 Rose Parade float, as seen in a design unveiled for the first time.
The float is Riverside’s first Rose Parade float in nearly 60 years and symbolizes the strong bond between the city and the historic hotel. The $300,000+ needed to prepare the float and pay for assorted other expenses were raised by the Greater Riverside Chambers of Commerce Foundation. More than 500,000 people visit Riverside each year during the six-week Festival of Lights, including 75,000 at the annual switch-on ceremony the day after Thanksgiving. The preparation for the Festival of Lights is quite an undertaking and begins in the summer months and includes many man hours, event signage, and most of all…lots and lots of lights.
Monster Media had the opportunity to create the event signage for the unveiling event and it turned out spectacular!
As you can see, the event signage is bold, vibrant and shows off the float image so clearly. This sign was printed on foam core so it is lightweight and easy to move around and display in various locations. This is just the beginning for The Festival of Lights in 2018! As the event draws near, more event signage will be displayed around the city.
Don’t live in Riverside? Not a problem, watch for the Mission Inn float on New Year’s Day and see how beautiful the historic building is.