I know we just finished the holiday season, but the year just started, and another holiday is just around the corner--Valentine's Day! Although many choose to celebrate Galantines, or Palantines, or whatever you choose to call it, we all celebrate the love of friends, family, and other loved ones we've come to know and love. Loma Linda University is incorporating Valentine's Day with their Annual Heart Health Conference. By using holiday colors, their creating awareness of the message this conference is all about--support and health information for our hearts. By using holiday themes on your large custom banners, your audience instantly becomes attracted to the message that's being this displayed. In this case, Loma Linda University used Valentine's Day and the symbols represented by Valentine's Day to attract and connect with their audience on the importance of heart health.