Many businesses or organizations participate in trade shows because it allows them to showcase what they are all about. That's why it's important for trade show booths to not only be attractive to the directed audience, but also to convey their main message, while leaving a positive impression. It is crucial for your trade show to stand out amongst all the others, because the attendees will already be overwhelmed with a bunch of other booths. California Baptist University was just part of a NACAC College Fair, and their booth was simple, yet it did a great job standing out from the others.

California Baptist University (CBU) is a private, Christian University located in Riverside, California. CBU really likes to implement their motto, "Put Faith in Your Journey," through everything they do. They really want their students to go about their everyday activities with purpose and in a Christian-centered way. CBU also wants them to use what they have learned in their post-grad life, and challenge themselves to become individuals whose purpose is to glorify God.

As California Baptist University was part of the NACAC College Fair, they wanted to convey their main message of putting faith in the journey through their trade show booth. They really wanted the attendees (the future students), to really grasp what CBU was all about and CBU's booth said it all. One really useful tactic that CBU used was involving the students as their entered their booth. On the right side of the booth, we incorporated a large chalk wrap that stated, "Where will your journey take you?" As the students entered the booth, they were able to write down where they see themselves in the future. This allowed the students to feel like they were already part of the school.

On the left side of the custom trade show booth, we incorporated their motto by first using a nice graphic vinyl wrap, and then adding the individual wooden letters of "Put Faith in the Journey." In the center of the booth, CBU was able to showcase a few of items and photos that represented them. CBU's trade show booth is a great example of keeping it simple, yet standing out from others. It definitely draws the audience in with their unique chalk board side, but also is very informative with the flyers on their front table.