Banners & The Importance of Color Psychology

Banners & The Importance of Color Psychology

Banners & The Importance of Color Psychology

The impact of color psychology is undeniable. In fact, colors often have a strong influence on human behavior and purchasing decisions. We know it's important; that's why we at Monster Media Inc. have done our research to help you choose the best colors for your large outdoor banners. Keep reading to find out more!

Red, blue, green, and etc., they're all different colors- but they're all powerful in terms of influencing customer purchases. That's why many companies study color psychology intensively before making their final design/logo decisions. For example, companies that want to demand attention for their brand will use a red logo. The color red has been shown to increase heart rates and is one of the most eye-catching shades on the color spectrum. Red is powerful and exciting, so it's the perfect color choice for attracting customers.
Here's an example of a red banner we've made in the past:
Another great example is blue. Blue is one of the most common colors for company logos, since it's relaxing and calming. Blue is typically associated with reliability, which makes it a great choice for companies that strive to instill loyalty and trust. Many companies commission blue banners from us because they find that it's the best choice for their brand.
We like color psychology. That's why we use blue for our logos too. ;)

To find out more about our banners and for help with banner design, contact us and speak to a representative today!